Job Boards Are Expensive. Cold Applicants Don't Stick.

You already know the math. You pay to post. You pay per lead. You chase warm bodies who ghost before orientation — or wash out in 90 days. The spend goes up. The seats stay empty.

The problem isn't effort. It's the channel.

The best drivers aren't scrolling job boards. They're already on the road — and they trust the driver in the next lane more than any ad you'll ever run.

Help Driver

Pay your Current Drivers 1st! Stop overpaying for the same Recycled Leads.

The Drivers 1st platform turns your current drivers into your hiring engine. They refer their friends, their family, and the drivers they meet on the road. Your own drivers are your best recruiters, because drivers trust drivers more than they trust recruiters.

With Drivers 1st, you only pay for results. Imagine spending your ad budget on the drivers already behind your wheel instead of Big Tech. Drivers who engage earn an extra $15K+ a year, and retention climbs right along with it.

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How it Works

The Whole Model, in Under a Minute.

Most carriers hand their recruiting budget to Big Tech and hope. There's a better way — turn your own drivers into your recruiting engine, and pay only when you hire.

▸ No sound needed. Watch the money go back on the road.

Join the Network
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Activate your fleet

Turn your own drivers into your best recruiters. Through the Road Recruiter Network and the Drivers 1st app, they share your open seats with drivers they trust — and earn for every hire. Drivers who earn more, stay longer.


Post your open seats on the platform — first 2 free.


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Drivers Refer Drivers

Your Road Recruiters share your opportunity with the drivers they ride with — the ones they'd put their own name behind. Gain exposure to the best source of qualified truck drivers out there - currently employed drivers. With the Road Recruiter Network, your fleet name becomes a part of conversation at every truck stop, on social media, and peer-to-peer

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Only Pay for Results

Activate your presence on the Drivers 1st App, then lower your cost per hire by leveraging the Road Recruiter Network. A driver gets seated and delivers their first load — then the fee pays out and your new hire gets their $250bonus. You pay for hires, not ads.

The driver who fills your seat got referred by someone who already trusts them. That's why they stay.

Real Drivers. Real Words.

360+ five star reviews from drivers.

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You set the Fee. The Driver Earns It. You Come Out Ahead.

You set the referral fee and stay in control of the number. When a referred driver gets hired and seated, that fee goes straight to the Road Recruiter — they keep all of it. Drivers 1st adds a 15% platform fee on top. You also pay the new hire a $250 New Hire Bonus.

Referral fee to the Road Recruiter

$2,000

Drivers 1st platform fee

$300

New Hire Bonus

$250

Your total cost per hire

$2,550

Why you come out ahead: pay that same money as a W-2 bonus and you also pay the load that rides on payroll: FICA, unemployment, and workers' comp. In trucking, employer payroll costs commonly add 15–25%+ on top of every dollar of comp. Route it through the platform and that load isn't part of the equation. It's a clean business expense.

(How it lands on your books is a quick conversation with your accountant. Every operation's tax picture is different.)

On average, a $2,000 referral costs you around $2,250 when you run it through payroll. Pay Drivers 1st and write off the expense, and you're closer to $1,400. That gap more than covers the fee Drivers 1st collects, which is exactly what makes this partnership work when nothing else could.

Now stack that $1,400 against a $2,000–$7,500 cost-per-hire on a job board, and that's for a cold applicant who might not last the quarter. A referred driver comes in vouched for by someone they ride with. They show up. They stay.

You set the fee. You pay for the hire — not the click, not the churn.

Sign Up

Zero Risk to Start.

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First 2 posts free

Activate your fleet and open up your first two jobs to your Road Recruiters.

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No Placement Fees Until Seated

No placement fee until the driver's in the seat, orientation's done, and the first load's delivered.

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You set the referral fee

Increase or decrease the referral fee anytime.

If it isn't a win for you, it isn't a win for us.

Start Hiring More Driver Referrals Today

Road Recruiter Network — Carrier Plan
$349 /month · billed annually
  • Full platform access — driver network + 24/7 job board
  • Peer-to-peer referral engine working your open seats
  • Your first 2 job posts free
  • Additional posts just $35 each
  • Driver-referred candidates — no placement fee until seated
  • Update Referral Payouts anytime
Start my plan

Billed annually · First 2 posts free · Cancel anytime

Talk to Doug first

Questions, Answered.

Your drivers download the app and start referring on day one. It takes seconds to send a job to a buddy, and every referral is tracked from the moment they apply to the day they're hired. No wondering. No chasing. Your drivers see exactly where their referral stands, and they know the payout is coming.
Your $349 a month puts your open positions in front of every recruiter on the Drivers 1st platform. Not just your own drivers, but Free Agent Road Recruiters who don't even work for you, all pushing your jobs to drivers they trust. You stop paying for leads that go nowhere. You only pay a referral fee when a driver actually gets hired.
You set the referral fee. When your driver's referral gets hired, that fee gets paid out, and Drivers 1st adds a 15% commission on top. That's how the platform runs. Here's the part carriers miss: that 15% costs you nothing on net. You skip the payroll taxes you'd owe on a W-2 bonus, and the whole payment to Drivers 1st is a clean write-off. The savings more than cover the commission.
Driver pay is separate and set by you — the subscription and referral fee only cover sourcing and placement, not wages.
At Drivers 1st, we believe you never fully shut recruiting off. There's always room to upgrade your fleet with better, safer drivers. So don't switch off the one engine that only costs you money when a hire actually happens. Switch off the ad sources that charge you up front whether they deliver or not.
Most carriers are onboarded and receiving referrals within a few business days of signing up.

Stop Gambling Ad Dollars on Big Tech. Hire More Driver Referrals.

Your next great hire already knows your next great hire. First 2 posts free.

Start my Plan